Built by a drag queen,
for the drag community
Where drag fans discover shows and performers get discovered.
How Fruity started
Nico and I love to travel. It's a life goal to see the world together. And wherever we land, we ask the same question: where can we watch some drag? The answer is always buried somewhere on Instagram. If you don't know which account to follow, you simply miss the shows. We missed too many.
After becoming a drag queen myself, I experienced the other side firsthand. Bookings happen over WhatsApp. Payments get missed, delayed, or in the case of private clients, ghosted entirely after weeks of back-and-forth. There was no infrastructure. Just vibes and crossed fingers.
Then there's the bigger picture. The queens I know are some of the most talented people I've ever met. And yet so many work multiple unglamorous jobs just to fund their art. My vision for Fruity goes beyond bookings: a marketplace where queer talent (makeup artists, vocal coaches, costume designers) can earn real money from skills the community actually wants.
Our mission
Queer joy is worth celebrating and worth getting paid for. Fruity exists to build a community of queer people and allies who celebrate queer art, connect with each other, and make sure the people creating that art can actually live from it.
Discovery
Find drag shows and queer performers wherever you are. No more buried Instagram threads.
Community
A home for drag fans and performers to connect, celebrate, and support each other.
Income
Real, reliable money for queer artists. Bookings today, a full queer skills marketplace tomorrow.
The team
Will / Bok Choi
Founder (Tech)
Software engineer with over 10 years of experience. Previously at ThoughtWorks, SafetyCulture, and Xebia. Performs drag as Bok Choi, which means he built this platform with the receipts to back it up.
Nico
Co-founder (Design)
User researcher and designer who thinks in problems before solutions. Brings deep empathy and structured research to every decision, then uses design to validate. Also manages Bok Choi, which means he knows the queer performance community from the inside out.
Are you a drag performer?
Join Fruity to get discovered, take bookings, and build a career from your craft.